Aug 5, 2019
Jessica Zimmerman
Wedding Planner | Floral Designer | Speaker
LinkedIn: https://www.linkedin.com/in/jessica-zimmerman-534a19186/
Jessica Zimmerman is a leading wedding planner and floral designer and founder of Zimmerman Education, a floral design business education company specializing in teaching fellow floral designers the exact systems, sales processes and other tools and techniques necessary to create their own successful six-figure floral design businesses–and earn a living from flowers, without giving up their lives.
Named a top wedding planner by Southern Living magazine, Jessica’s stellar wedding and floral work has been featured in PEOPLE magazine, Once Wed, Cottage Hill and Style Me Pretty, among others.
Through free classes, tutorials, ebooks, mentoring and more valuable tools, Jessica and Zimmerman Education regularly inspires fellow florists who want to profit from their passion and learn how to make money, save time, and grow their team with confidence, hope and courage.
After struggling to turn a profit her first few years in business, Jessica managed to turn it all around and skyrocket the profit in her floral design business from zero to over $70k in just one year–all while raising three small children.
A firm believer in sharing her story in order to help other wedding floral designers learn how to work to live, not live to work, Jessica provides a highly educational
behind-the-scenes look at her multiple six figure floral design business model–from sales processes to proper pricing to proposals–inside her much-raved-about signature course and tell-all business memoir, The Business Behind the Blooms.
In this episode, we discuss:
- The dream of owning your own business to have the freedom to pursue your own vision
- Building and evolving a business while managing the enormous time and energy commitment
- Learning to find a life balance while staying committed to growing your income
- The value of knowing your priorities and ‘non-negotiables’
- Balancing the business side of business with the enjoyable, creative side of business
- The importance of knowing your numbers!
- Starting to do what is right for you and not what everyone else is doing
- Using technology tools and organization skills to become more efficient and productive