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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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Aug 12, 2019

Julie A. Fleming

Principal of Fleming Strategic

CEO of the nonprofit organization, The Purple Sherpa



Julie A. Fleming, principal of Fleming Strategic, guides lawyers to develop a strategic business plan, to identify and undertake action items to implement that plan, and to sharpen their business development skills so that they can build the practice and the lifestyle they want. Julie is the author of The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling, Seven Foundations of Time Mastery for Attorneys, and Legal Rainmaking Myths: What You Think You Know About Business Development Could Kill Your Practice, as well as numerous articles on topics such as business development, practice management, work/life balance, and leadership development. Before shifting to consulting, Julie practiced law for over a decade in firms of 3 to more than 2100 attorneys, focusing her practice on patent litigation. Her work has appeared in diverse publications such as The Glass Hammer, Trial magazine, and ABA Now. A Fellow of the American Bar Foundation, Julie holds a J.D. from the Emory University School of Law, a B.S. from Georgia State University, a B.A. from Vanderbilt University, and a certificate in leadership coaching from Georgetown University. Julie currently serves as Chair-Elect of the American Bar Association’s Section of Science and Technology Law.

Julie is also the founder and CEO of the nonprofit organization The Purple Sherpa, which educates, supports, and encourages dementia family care-partners and caregivers. Having served as her father’s sole or primary caregiver for the nearly seven years following his diagnosis with dementia, she remains committed to assisting those caring for a family member who’s living with dementia as well as those who are working to rebuild their lives after serving as care-partner or caregiver. She is finishing and preparing to publish her mother’s book on U.S. women first won the vote in 1869 in Wyoming Territory. Julie serves as an Elder of her church, dotes on her English Mastiff rescue dog Gracie, and escapes the hustle and bustle of Atlanta for Wyoming as often as she can.

Connect with Julie and both businesses at .

In this episode, we discuss:

  • How business development led to writing her first book
  • Facing the challenges of caring for a loved one with dementia
  • A decision-making process driven by a set of clear priorities
  • How living in integrity and staying committed to your decisions pays off in life
  • The challenge of finding where to reach out for support and for medical and legal advice
  • The importance of talking to loved ones about their medical decisions and quality of life issues while they are still able to communicate
  • Discovering the tremendous thirst for helpful, relevant Alzheimer information
  • Becoming a resource for dementia caregivers
  • Building a new identity after your job as caregiver ends (in the death of your loved one.)
  • The importance of having a strategic plan to assist in measuring your success
  • How nothing you do… how no experience is ever wasted