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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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Apr 27, 2020

Danielle Wiley

Website: https://swaygroup.com/

Facebook:https://www.facebook.com/swaygroupllc

Twitter: https://twitter.com/danielle_sway

LinkedIn: https://www.linkedin.com/in/daniellewiley/

Danielle is the founder and CEO of Sway Group, an agency that supports a large community of influencers and connects them to the right brands for high-impact marketing campaigns. Prior to founding Sway, Danielle ran social strategy for Edelman’s Chicago-based digital group. Between working on the social campaigns for household-name brands and channeling her passion for cooking into a food blog, she realized there was a need to professionalize and streamline the process for connecting influencers with brands. She launched Sway in 2011.

With nearly 25 years of industry experience, Danielle is widely recognized as an industry leader in content marketing, influencer marketing and social media strategy. She has the practical knowledge to understand what is doable and the creative energy to consistently push the envelope with her initiatives.

Thanks to her expertise, Danielle is a regular contributor to Forbes.com and has been featured in Adweek, TechCrunch, Digiday, VentureBeat, MediaPost, Marketing Land and PR Daily. She has spoken at numerous industry conferences including BlogHer, Mom 2.0, iMedia, SXSW, CES and the SMX Search Marketing Expo.

Danielle is a graduate of Vassar College and currently lives in Marin County, California with her husband and two children.

In this episode, we discuss:

  • The evolution of Influencer marketing
  • What it takes to leave a corporate job to be an entrepreneur
  • A vision being strong enough to live on it’s own
  • Building a self-funded business
  • Challenges of partnerships
  • How to stay current in the evolution of business