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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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Mar 21, 2022

Annette Naif

This week Ivy Slater, host of Her Success Story, chats with her guest, Annette Naif. The two talk about the business of event planning and coaching, including how to start, when to pivot, and why your mindset is so important through it all.

In this episode, we discuss:

  • How Annette’s passion in event planning began, and what motivated her to start her own business 
  • How she built momentum in the beginning during the 2008 crash, and the positives she found in that time
  • How her company transitioned during the pandemic, and what opportunities were uncovered within those changes
  • What surprises Annette has found along the way
  • Motivational tips for event planners who are starting out or struggling
  • Why she helps event planners who are starting a new business
  • The challenges and lessons learned by a leader in the event planning industry
  • Annette’s tips for properly setting up in the beginning stages of your business
  • Who are the go-to people you need in your corner to have a solid start
  • Why it’s so important to pay attention to your mindset

Annette Naif has been designing and producing custom corporate, social, non-profit and weddings since 1986, founding Naif Productions in 2010. Helping clients create their unique signature style that translates into a memorable experience is her passion. Throughout her years in the event industry, Annette has seen how hitting just the right creative “note” can spark conversation, build relationships and create brand loyalty beyond measure. The key is to deliver a flawless, distinctive and superior personalized experience. Annette’s upbeat energy and passion for her work is her legendary trademark recognized by many of her clients such as Sebastian International, FedEX, Samsung, Sony Pictures, Columbia Pictures, Lakeshore Entertainment, Loeb & Loeb, Tamares Real Estate, MetLife, the National Speakers Association, and many others.