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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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Aug 23, 2021

Diana Fryc

This week Ivy Slater, host of Her Success Story, interviews her guest, Diana Fryc, a marketing industry executive with 20 years experience advising brands on how to address growth challenges. The two talk about the transformation of the food, beverage, and wellness industries, access to healthy food, food equality, and diversity in the workplace. 

Diana Fryc is a marketing industry executive with 20 years advising brands from fortune 50 to start-ups on how to address their toughest growth challenges. As partner and CMO of creative branding firm, Retail Voodoo, uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands – and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains.

Diana believes that business should be a force for good and uses her networking superpowers to drive change in the food, beverage and wellness industries, specifically in the areas of employment diversity, food equality and the promotion of a sustainable supply chain. 

She founded and hosts the Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. 

10, 12, 14, 15, 18, 19, 20.5, 24 - problem

In this episode, we discuss:

  • Working with Jane Goodall
  • Early roots in food, beverage, and wellness
  • What naturals is and what it isn’t
  • The path to better for you health and wellness
  • The evolution and revolution of food, health, and wellness
  • Looking at what we thought was an opportunity through a different lens
  • Who leads the pack in the new age of health and wellness
  • The difference between problem solvers and the innovators
  • The benefits of diversity in a company