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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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Aug 24, 2020

Lori Hibma








As an entrepreneur, Lori Hibma has the experience of going from a one-woman operation at the kitchen table to running two marketing agencies that serve clients from coast to coast. And, as a beloved CEO and leader, she shares and wealth of wisdom and knowledge acquired while building her businesses and leading a dedicated team of marketing professionals.

As a podcast guest and host, Lori recognizes that one of the biggest challenges facing podcasters is finding guests who are sharp, witty, and know how to keep an audience interested. Lori’s insights and both professional and personal stories from her experiences, keep audiences and listeners simply captivated. 

On of Lori’s many strengths as a businesswoman, presenter, and speaker is that she is not afraid to tell it like it is and is able to deliver her experiences in a way that can be appreciated by all audiences of all types. Lori believes that in all circumstances it’s important to view life in dynamic, original ways, and to keep a sense of humor. Lori also works with a non-profit organization as a mentor and coach helping those who have faced significant life challenges and want to improve their lives by over-coming barriers and working their way to self-sufficiency and stability.

In addition to business, marketing, and entrepreneurship, Lori is open and candid about other subjects that are near and dear to her heart, such as family, adoption, PTSD awareness and suicide prevention. Lori spends much of her free time working in her art studio, walking her dogs, and doing a variety of activities with her husband, children, and grandchildren. 

In this episode, we discuss:

  • How to go from a side hustle to a full blown agency
  • The surprises of entrepreneurship
  • How disruption can create success
  • What you do with successes that make a difference
  • Working with a remote workforce
  • Gaining confidence from working remotely and the benefits to the company
  • Positive business changes from the 2020 Covid-19 lifestyle
  • How to focus on help your clients navigate Covid-19