Feb 13, 2023
Gilda Squire
This week Ivy Slater, host of Her Success Story, chats with her guest, Gilda Squire. The two talk about the winding road that brought her to found Squire Media & Management, and the importance of networking, prioritizing, and putting your heart into the work you do.
In this episode, we discuss:
-
What early-on vision Gilda had, and what twists and turns brought her to where she is today
-
How she learned the importance of networking and mentoring, and who had a big impact on her career
-
What laid the foundation for her to understand the importance of prioritizing and multitasking
-
What began her interest in PR, and the journey of that avenue
-
What prompted her to go out on her own, and the principles she took with her
-
Gilda’s vision for the future
Gilda Squire founded Squire Media & Management, Inc.
in 2008. The boutique management and PR firm oversees the career of
groundbreaking ballerina Misty Copeland, which has resulted in
several endorsement deals, film, book, and television projects. The
firm also manages public relations for actor Courtney B. Vance,
whose stunning portrayal as “Johnnie Cochran” on FX’s mega hit
series, The People vs. OJ Simpson earned him EMMY, Critics Choice,
and NAACP Image awards, and Golden Globe winner Angela Bassett, who
is one of the most gifted and beloved actresses of this era. In
addition to talent management and public relations, the firm offers
media training and brand marketing services for a number of
projects for television networks, film studios, media corporations,
and streaming services.
Prior to founding Squire Media & Management, Gilda served as a
Director of Publicity at Harper Collins Publishers. She was
responsible for overseeing publicity and book tours for the
corporation's Amistad imprint, as well as several titles under the
publisher's flagship Harper Collins imprint. Gilda began her career
in publishing at the G.P. Putnam and Riverhead imprints at Penguin.
Before transitioning into book publishing, Gilda was a brand
marketing manager at Goldman, Sachs & Co. where she served as
project manager for the firm’s global recruitment marketing
efforts, as well as implemented Goldman’s inaugural diversity
marketing program in the U.S. in 2000, which included advertising,
sponsorships, events, and internal communications components.
In addition to her many professional accomplishments, Gilda managed
the celebrity and media components of the prestigious American
Ballet Theatre’s fall and spring galas, building the events to be
must-attend affairs each season with attendees such as Zoe Kravitz,
Karlie Kloss, Selena Gomez, Meghan Markle, Christopher Noth, Alec
Baldwin, Solange, and Coco Rocha. Gilda also had the special honor
of working as the media trainer to Quvenzhane Wallis, the young
Oscar-nominated star of the critically acclaimed BEASTS OF THE
SOUTHERN WILD, in preparation for the national release of the
film.
Gilda was named one of the Most Influential People in Dance by
Dance Magazine in 2017, one of Culture Shift Lab’s 20 People to
Watch in 2015, and one of Hello Beautiful’s 25 Women to Know in
2015.
Website:
https://gildasquire.com/
LinkedIn:
https://www.linkedin.com/in/gildasquire/
Facebook: https://www.facebook.com/gilda.squire