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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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  1. All Episodes
  2. On A Mission for Women 

On A Mission for Women 

Jun 12, 2023

Jennifer Dwork

This week Ivy Slater, host of Her Success Story, chats with her guest, Jennifer Dwork. The two talk about how she found her mission in offering greater access to inclusive, cost-effective reproductive care for all, planning well in order to be able to offer clear communication to your audience, and the enjoyment she finds in the versatility of marketing.

In this episode, we discuss:

  • How she got into marketing with this type of niche focus

  • Why she says it’s so important to plan well for an event, and to be able to pick up on the cues and energy of your audience

  • How the decision of being in a mission-driven career aligns with her core values 

  • What Jenny has found enjoyable about the versatility of marketing, and what’s so different about the industry she’s in now

  • What surprises she’s come across in her journey

Jennifer Dwork is the Vice President of Marketing at rapidly-growing sexual and reproductive telehealth service Wisp. With a passion for women’s health and digital innovation, she oversees the company’s brand channels, driving profitable growth at scale to deliver upon Wisp’s mission to create greater access to inclusive, cost-effective care for all. Previously, Jennifer served as VP of eCommerce and Marketing at Aerosoles shoes, where she led the company’s transition from a brick-and-mortar retailer to a D2C destination, overseeing the Aerosoles.com business. Prior to that, she acted as VP of Content & Partnerships at Book of the Month, an eCommerce subscription company.

During her tenure at the company, she grew the brand’s Instagram presence to become one of the most-followed ‘bookstagram’ accounts and was named to Ad Age’s ‘40 under 40’ list. Jennifer also worked in Corporate Development and Strategy at TripAdvisor and was a cable news television producer at CNBC and Bloomberg. She graduated from Columbia Business School with Dean’s Honors and studied Marketing and Management at Georgetown University.

 LinkedIn: https://www.linkedin.com/in/jennifer-dwork-53878052/
 Instagram: https://www.instagram.com/jennydwork/?hl=en