Jul 26, 2021
Shauna Armitage
This week Ivy Slater, host of Her Success Story, interviews her guest, Shauna Armitage, Fractional Marketing Director of CMO for early-stage startups. Learn about business culture, growth, marketing strategy and valuable business and marketing tips.
Shauna Armitage is a Fractional Marketing Director of CMO for early-stage startups. She bridges the gap between full-time employee and agency or freelancer to give growing companies the strategy and support they need to scale. She is also the host of the Startup Renegades podcast, a raw conversation with founders discussing how they took their idea and turned it into a thriving, profitable brand.
In this episode, we discuss:
- Startup mentality
- Vanity culture versus business culture
- The growth and learning that comes from getting fired
- How holistic marketing strategy differs from agency marketing strategy
- Marketing strategy for growth-focused, scalable businesses that are willing to invest
- Organic growth strategy and paid growth strategy
- Networking to grow a business
- Growing a business while raising a family
- Creating boundaries
- Business and marketing tips for startups of today
Website: www.shaunaarmitage.com
Facebook: https://www.facebook.com/groups/moxiemastermind
Instagram: https://www.instagram.com/shauna.armitage/