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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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Jul 26, 2021

Shauna Armitage

This week Ivy Slater, host of Her Success Story, interviews her guest, Shauna Armitage, Fractional Marketing Director of CMO for early-stage startups. Learn about business culture, growth, marketing strategy and valuable business and marketing tips. 

Shauna Armitage is a Fractional Marketing Director of CMO for early-stage startups. She bridges the gap between full-time employee and agency or freelancer to give growing companies the strategy and support they need to scale. She is also the host of the Startup Renegades podcast, a raw conversation with founders discussing how they took their idea and turned it into a thriving, profitable brand.

In this episode, we discuss:

  • Startup mentality
  • Vanity culture versus business culture
  • The growth and learning that comes from getting fired
  • How holistic marketing strategy differs from agency marketing strategy
  • Marketing strategy for growth-focused, scalable businesses that are willing to invest
  • Organic growth strategy and paid growth strategy
  • Networking to grow a business
  • Growing a business while raising a family
  • Creating boundaries
  • Business and marketing tips for startups of today