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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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Nov 22, 2021

Charlie Birch

Before starting Third Eye Web Strategies, Charlie spent nearly 10 years working remotely in the online business space. During this time, she gained valuable experience in branding, content creation, website design, project management, and coaching. She also brings extensive training in the arts, diversity and inclusion, cultural studies, and positive psychology.

Driven by the belief that entrepreneurship has the power and responsibility to leave a positive and lasting impact on the world…

From 2016-2021, she ran Charlie Birch Consulting, a Web Design Studio, on a mission to support local businesses. However, this business model only allowed for 7-10 projects a year. When COVID hit, Charlie knew she needed to increase her impact and began to wonder, “How can I help more people faster?”

Helping more communities faster and in more affordable ways meant collaborating not only with business owners, but community leaders and other B2B service providers. So she closed the doors on Charlie Birch Consulting, a brand focused on what she, Charlie Birch, could do for small businesses, and opened Third Eye Web Strategies, a brand focused on what we, Main Street leaders and allies, can accomplish together.

“I intend Third Eye to be a first stop shop where Main Street leaders - who want to convert more web traffic into foot traffic - can access legit website strategy advice and services, backed by research, delivered in plain English, and customized to meet their unique needs!” ~ Charlie Birch

When she is not geeking out on Main Street web strategies, Charlie enjoys spending time with her family. Her interests include food, travel, live music, nature, fashion, dance, group fitness, and snowboarding.

In this episode, we discuss:

  • Charlie’s mission to support local businesses by bringing small community and all community together
  • How Charlie used freelancing to keep flexibility while beginning her business
  • How she built and tweaked Third Eye Web Strategies to fit her business vision
  • Why the idea that “the best business comes from having a well nurtured community” showed Charlie exactly who and how she wanted to serve
  • How Charlie found a way of connecting within the COVID experience
  • Charlie’s philosophy: “Technology is only as good as the connections we use it to build”
  • Why it’s difficult for Mom and Pop businesses to access the resources that they need to promote themselves in a modern way, and how that has shaped Charlie’s “education first” approach 
  • How Third Eye Web Strategies’ collaborative approach is based around knowing the strengths of each team member and standing in an abundance mentality
  • Charlie’s transformative mindset. She says, “Until you change your way of being, you’re never going to change your experience.”