Jun 28, 2021
Leona Krasner
This week Ivy Slater, host of Her Success Story, interviews her guest, founder and managing partner of Krasner Law PLLC, Leona Krasner about being a matrimonial law attorney and divorce mediator, key factors in growing a business rapidly, and tips for attorneys and lawyers who want to build their own firm.
In this episode, we discuss:
- Why Leona found a mentor to guide her in building her vision
- What it takes to start your own law firm
- How the desire to help more people led to exponential growth
- Leona’s next step in business growth - national expansion
- How navigating the pandemic by shifting marketing strategy led to more massive growth
- Tapping into what you’re really good at
- The roles of drive, passion, excitement and relationships in building a business
- Tips and advice for other attorneys and lawyers who may be thinking about going out on their own
Leona S. Krasner, Esq., MBA is the founding partner of the law firm Krasner Law, PLLC. Leona has built a firm culture around warmth, understanding, and results. The entire team prides itself on its compassion, solution-focus, and flawless execution for every client.
Leona founded her firm, Krasner Law, PLLC, in 2018. A Brooklyn native, she earned her B.A. in Politics and Psychology from the College of Arts and Sciences at New York University, her J.D. from Washington and Lee University School of Law, and her M.B.A. from the Stern School of Business at New York University.
While in law school, Leona served as a Teaching Fellow for Robin Wilson from 2010-2011, and assisted in the researching, writing, and editing of a number of publications, including the article “Trusting Mothers: A Critique of the American Law Institute’s Treatment of De Facto Parents.” Leona was also a Quarterfinalist of W&L Law’s Moot Court Negotiation Competition. Further, she was Founder and President of W&L Law’s Law and the Arts Society, Founder and President of the Media Law Society, Executive Editor of W&L Law's Law News, Co-Founder and Vice President of the Law & Business Society, President of Law Students for Reproductive Justice, Participant of the International Comparative Constitutional Law Seminar in Giessen, Germany and Strasbourg, France, and Violinist and Soloist with the University-Shenandoah Symphony Orchestra.
Upon graduating from law school, Leona served as an Assistant Attorney General of New York’s Litigation Bureau, where she represented New York State and state employees including those of the New York State Department of Corrections and New York State Park Police. She amassed significant litigation experience, from investigation, to the drafting of complaints, responding to complaints, filing motions to dismiss, the discovery process, depositions, and trial preparation.
Leona then worked as a Senior Regional Director for Kaplan Bar Review, where she generated more than $4 million in sales over four years through lead identification, relationship development, scoping and strategy, proposal development, client presentations, and pricing strategy through negotiations and closing. She increased sales, brand awareness, and trust across seven states by negotiating partnerships with law firms, law schools, and national, state, and local bar associations. Leona was also winner of three national sales competitions in 2017, recipient of the Most Likely to Be Helping Out Everywhere Award, and 2nd Place recipient of the Above and Beyond Award.
Next, Leona returned to litigation as a Litigation Consultant for a number of international law firms, and served on pre-trial teams through which she conducted first-tier, second-tier, QC, and thread-check document review of 10,000+ documents, made redactions, and created privilege logs of English and Russian financial and contractual documents for complex international finance, securities regulation, antitrust, and regulatory cases.
Leona is now a matrimonial attorney and divorce mediator, and is passionate about family law-related matters including prenuptial agreements, postnuptial agreements, settlement agreement reviews, uncontested and contested divorces, custody and visitation, and domestic violence.
In addition to practicing law, Leona manages the nonprofit “Tunes for Tots & Teens,” through which volunteer musicians play concerts for disadvantaged youth. When not working, she enjoys having adventures with her husband Michael, spending time with family and friends, and playing the violin.
Website: https://www.lkrasner.com/