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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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Dec 20, 2021

Coker Powell

Coker Powell is a forward-thinking development leader with a highly successful track record in creating and executing strategic plans to drive organizational growth and innovation. As executive vice president, products & campaign development, Powell is responsible for LLS’s $250 million fundraising campaign portfolio, including Light The Night; Team In Training; Man & Woman of the Year; Students of the Year; Student Series; Leukemia Cup Regatta and Big Climb. 

She joined LLS in 2015 as senior vice president of LLS’s largest fundraising campaign, Light The Night, where she was responsible for international strategic direction and revenue. Under Coker’s lead, LightThe Night has achieved record growth of 26%, and was recognized by the P2P Forum’s “2016 Program of the Year'' with the most revenue growth of any walk program in North America. Prior to joining LLS, Powell was national director of heart walk field revenue at American Heart Association, where she oversaw national strategic direction and revenue for more than 320 walk events. Powell holds a bachelor’s degree from Wofford College and a master’s degree in communication from Wake Forest University.

In this episode, we discuss:

  • The defining conversation that changed Coker’s course and put her on track to enter the nonprofit world
  • How she got started and the many fundraising roles that helped her to expand her talents and career
  • How peer-to-peer fundraising allows all of us to do something impactful
  • What questions create successful fundraising campaigns, initiatives and programs
  • How the Leukemia & Lymphoma Society’s campaign and development teams bring people through the door and help them understand LLS’s mission to provide services for people with cancer and their families
  • The magnitude of Coker’s fundraising initiatives and the five ways that LLS uses the peer-to-peer campaign platform
  • The program that’s building our youth’s skills in fundraising, business planning, teamwork, leadership, sales, drive and empowerment for a better tomorrow
  • How LLS pivoted their vision and goals during the pandemic, successfully transitioning into the virtual space and achieving their best year ever with no in-person events
  • How thinking about every expense and every possibility to raise money in ways that require no cost
  • What the FDA is doing to shift LLS’s impact
  • How the Therapy Acceleration Program is changing the game in cancer research
  • Why LLS is an investment that reaches all types of cancer and how their work is impacting and saving lives at an accelerated rate