Aug 14, 2023
This week Ivy Slater, host of Her Success Story, chats with her guest, Amy LaGrant. The two talk about the senior market, the stigma around caregiving, and how BrandMETTLE works to make sure that they represent their clients authentically and empathetically.
In this episode, we discuss:
-
What initially interested her about gerontology at the age of 9, and how her career has evolved along the way
-
What she loves about her field, and where she found her niche
-
What her agency focuses on, and how they make sure to represent their clients authentically and empathetically
-
How Covid helped her agency to significantly pivot, and how they stayed in the pulse of business
-
What surprises Amy has found in her journey, and in the model they’ve created
-
Why she feels so strongly about the stigma around caregiving
-
Why BrandMETTLE works to elevate brandwork in a way that speaks to the customer as it relates to your brand
-
What marketing tips Amy has to offer us all
Amy LaGrant is a leading marketing and gerontology
professional with over 20 years of experience helping brands
connect with baby boomers, seniors, and family caregivers.
Amy has held leadership roles in some of the industry’s leading
advertising agencies. Amy owns her own branding and marketing
agency focusing on products and services that serve seniors and the
caregiving market, BrandMETTLE. Amy currently speaks on issues
surrounding dementia caregiving, ageism, and consumer insight for
the mature marketplace
Previously, Amy was SVP, Brand Strategy for Bluespire
Marketing. Prior to Bluespire, Amy led all marketing efforts for
Virtual Health, a telehealth and family caregiver integration
company. Before that Amy led strategy at multiple mature marketing
and consulting agencies such as Continuum Crew, J.Walter Thompson,
and Age Wave where she helped drive the overall business approach,
marketing plans, and executions for clients for Fortune 500
companies. Prior to her advertising agency days, Amy worked for
AARP in Legislative Affairs and Marriott Senior Living in Sales and
Marketing. She holds a bachelor’s degree and is in the final stages
of completing her master’s in social Anthropology
Amy has a passion for the senior audience and serves on the board
for Alzheimer’s Association and advisory role for Spend Care,
Shepherd Cares and Aging 2.0. Most recently Amy shared her
caregiving story on the TED stage
Website: https://yourbrandmettle.com/
Facebook:
https://www.facebook.com/brandmettle
Twitter: https://twitter.com/brand_mettle
Instagram: https://www.instagram.com/mettlebrands/
TEDxFranklin: One Journey to Create A New World for
Dementia
https://youtu.be/jj9cWKcrmv0