Nov 4, 2019
CEO Baja Corp
Board Member at Wynn Resorts and Volvo Cars
Betsy Atkins is a former three-time CEO and has served on some of the world’s most visible Global public company boards. For 20 years, she has worked behind the scenes at companies like Chico’s, Vonage, Darden Restaurants, NASDAQ, HealthSouth, Wix, and Home Depot Supply. She has served on over 30 boards and been through 13 IPOs.
Betsy started her career as an entrepreneur co-founding several successful digital tech and consumer companies including blockbuster $5.4 billion Ascend Communications. Betsy is an effective operational leader, dramatically building, and scaling businesses. She has a strong operational perspective with focus on taking friction out of the consumer experience. She leverages broad contemporary knowledge of digital technology to reduce costs, drive experiences/productivity using AI machine learning analytics to drive consumer outcomes.
Betsy is a corporate governance expert with an eye for making boards a competitive asset. Her corporate Board experience is vast and covers multiple industries including: Technology, Retail, Hospitality, CPG, Manufacturing, and Automotive. She brings vision for new consumer experiences, relentless customer focus and high business discipline around execution.
Betsy has written three books including, “Be Board Ready: The Secrets to Landing a Board Seat and Being a Great Director” and “Behind Boardroom Doors: Lessons of a Corporate Director”. Betsy’s publications on Corporate Governance include The Conference Board, National Association of Corporate Directors (NACD), Business Insider, and Forbes to name a few.
Betsy frequently appears on CNBC, Bloomberg, and Yahoo Finance as a Corporate Governance expert commentator.
She is currently serving on 3 public company boards: Wynn Resorts, Covetrus and SL Green and is a Board Member at Volvo Car Corporation & Docker (private).
https://betsyatkins.com/ @Betsy_Atkins https://www.facebook.com/BajaLLC/
In this episode we discuss:
- Owning the possibilities
- Distilling down your own unique messaging; your value proposition
- Identifying your brand; marketing your expertise and strengths
- The need to be an asset versus being the oversight of the past
- The value and the give and take of relationships
- The importance of believing in yourself
- Working toward the goal of serving on a Board
- Building genuine relationships and connections
- The importance of doing things that bring you joy and re-charging your battery