Preview Mode Links will not work in preview mode

Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

Find me on LinkedIn - Ivy Slater
Follow us on Facebook - Slater Success Coaching
Twitter - @SlaterSuccessCC
Instagram - @ivyslaterssc

Nov 12, 2018

Julie Goldman

Founder and CEO
The Original Runner Company

Instagram: Original Runners

Julie Goldman perfects life’s Grand Entrances with her non-slip fabric aisle runners. After earning her Master and Doctorate degrees from Columbia University, Julie was inspired by her own wedding to launch her wildly popular business The Original Runner Company in order to provide the world with the first non-slip fabric aisle runners for weddings and special events. After fifteen years in the event industry, The Original Runner Company has sold millions of dollars of her unique aisle runners in more than twenty countries.

Her celebrated creations have graced the weddings of Kim Kardashian, Kevin Jonas, Robert Herjavec, Fergie, Michael Jordan, Neil Diamond and Tracy Jordan to name a few. Whether it is creating a Yellow Brick Road, a replica football field, or even a completely glittered aisle runner; Julie’s company can make any dream entrance a reality.

The overwhelming success of The Original Runner Company has resulted in Julie appearing on dozens of the TV shows including “Shark Tank” and receiving business awards from Comcast, Dell, American Express and Forbes. Her business has also been featured in over 200 magazines as well as Crain’s NY Business, NY Daily News, NBC news, Lifetime Television, Oxygen, and Fox Business. A well known speaker and Guest Lecturer on entrepreneurship and small business growth, Julie loves to share what she has learned through her two successful businesses with other business owners.

In this episode, we talk about:

-Creating a runner for her own wedding, in her New York City apartment bathroom, and how the company began when people started to call

- Why quality and customer service are the foundations of her company and there have been no negative reviews in 15 years from clients

-What happened in the basement of Penn station early on in the business

-What she simply just asked people she admired when she first started and the impact it made

-The words on the #1 most popular runner

-Her episode of Shark Tank and how she grew

-Why 85% of her business comes from these people, NOT the brides

-70% of her business comes from THIS social media network

-Knock offs and competition and how to deal with it all

-Her 3 column approach exercise you should really try

-Motherhood AND entrepreneurship and the struggles she’s faced over the years

-Use a CRM from day one, why the money is in the follow-up and asking the questions you need to ask, her amazing tips for women in business