Sep 14, 2020
Alex Cappe is a music artist, entrepreneur and activist. She's the founder of several businesses, including Triple Effect Social, which provides customized Instagram business strategies, consulting and trainings for creative entrepreneurs, small businesses and artists.
Creative since she was a small child, Alex moved out to LA to pursue music. Quickly, she began to perform her music around the city. To make a long story short, after some years of struggling, she got signed to a record label. Things were going well - until the label folded. With that, her world collapsed, other memories were triggered and she fell into a downward spiral.
Leaning into her music to help her heal, she came out the other side. At that point, she had to figure out how to get her music to a worldwide audience by herself. She turned to social media, and learned everything she could about it. After some trial and error, she discovered some strategies that really worked. Alex has since built up her following to over 45,000 on social media, garnered over one million YouTube views and been featured in TV and movies.
Triple Effect Social was founded to help others get their unique voices out to the world and maximize the power of Instagram for their businesses. With her help, businesses know exactly what to post on Instagram, how much time to spend on each part of the platform and how to grow a community of excited followers. She has brought her clients 5 figures in 30 days, tripled their followings and helped them bring in a steady stream of leads and clients through Instagram.
In this episode, we discuss: