Jun 6, 2022
This week Ivy Slater, host of Her Success Story, chats with her guest, Lisa Lane. The two talk about her journey from concept to successful business, building a scalable brand with Rinseroo, and advice for other bold trailblazers.
In this episode, we discuss:
Lisa Lane is an inventor, entrepreneur, and author.
Lisa Lane is the President of Lane Innovations, an e-commerce business based in New Jersey. Lisa is re-inventing the way we rinse, clean and bathe. An ah-ha moment in her shower was the inspiration to start the company. She knew that she had a mass-market problem solver in her head and brought the Rinseroo from concept to life despite having no clue where to start.
She has since launched the Rinseroo on her own website, gotten two utility patents and built it into a 7-figure seller in just two years’ time. The Rinseroo has become a top seller on Amazon Launchpad and it also sits atop their “most wished for” list.
Prior to founding Lane Innovations, Lisa worked in pharmaceutical sales and marketing and served as a career expert for many pharmaceutical websites and newspapers. She is also the author of “3 Days to a Pharmaceutical Sales Job Interview” and “118 Great Answers to Tough Pharmaceutical Sales Job Interview Questions”. Both are step by step guidebooks to help aspiring pharmaceutical sales reps break into the highly competitive field.
Today, Lisa is busy building her Rinseroo business. Her goal is to go from having a product to a brand and she is doing this by adding line extensions in the pet and bath space. She is also in the process of scaling internationally as well as into thousands of brick-and-mortar stores nationwide.
Her dream is to make the Rinseroo brand into a household name and she is well on her way to seeing her dream come to fruition.