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Welcome to Her Success Story.

Women inspire me every single day. Their tenacity, wit, enthusiasm, power and grace have provided the world with amazing businesses that have transformed industries. Her Success Story is a podcast that allows these impactful and fascinating women to share their success journey with the world. Their triumphs, along with their failures. Their lessons, along with their leadership. And their determination to follow their dreams. Listen in each week as we talk to women in fashion, coaching, corporate, legal and so much more.

Our theme song is Irresistible Me by Cindy Rainne. 

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Jul 13, 2020

Jennefer Witter 




Jennefer Witter is the chief executive officer and founder of The Boreland Group Inc. (TBG –, a 17 year old boutique public relations firm headquartered in New York City. The agency specializes in corporate communications, with a focus on women-led and minority owned businesses. It was selected by as one of five national, black owned businesses “making a buzz”. Jennefer was named one of the nation’s “10 most successful black CEOS and entrepreneurs” by MadameNoire Magazine. Jennefer is an active public speaker, with presentations at prestigious venues as : TedX Albany: The Pentagon; The Brookings Institution; Pennsylvania Conference for Women; the Virginia Business Conference;Vital Voices; The Durst Corporation; Ellevate Network; and Columbia, American, and Fordham universities. She is a featured speaker with Never Stop Learning, a boutique speakers bureau. 

Jennefer is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed,” published by HarperCollins. She has appeared in The Wall Street Journal, Fast Company, the Associated Press,, Bloomberg Radio, MarketWatch Radio Network and WJLA. Her articles have appeared in Forbes, Business Insider, Medium, HuffPost and numerous small business publications. Previously, she was the public relations expert for TV and a contributor to AOL Small Business.

In this episode, we discuss:

  • How taking time to pause and refresh can create business renewal
  • The value of diversification and networking to business growth and survival
  • Why multiple streams of income are necessary for a business
  • When an opportunity come, be willing to adapt and expand
  • Why businesses and organizations need a face
  • Combining streams of income under a singular thread of communication
  • The protection of keeping the revenue solid
  • Why we have to keep the business going forward in unexpected time 
  • Where to find opportunities in unexpected times
  • Looking for nuggets that fit your business for growth
  • Ask for business - the ROI is 50%